Portfolio

Data-Driven Marketing Projects & Creative Brand Building

Here's a curated selection of projects where I've applied strategic thinking, performance marketing, and creative execution to deliver real results. From in-house digital marketing to entrepreneurial brand building - a showcase of strategy, creativity, and real results. Each project reflects my experience across Google Ads, Meta, SEO, Content Strategy, UI/UX, Power BI, and Project leadership.

AIG Hospitals

Meta ads campaign boosted leads by 40%

Photoala

Shaped a photography brand with SEO-focused content

The Vertical

Built a marketing agency brand from scratch

Cygniverse

Crafting a futuristic AI character universe

Eiry

Creating a clothing brand, where you can find "Elegance in every thread"

Leadership

Leading in Projects, Summits, events, college rep work - all led by me

🔲Project 1

Strategic Marketing & Brand-Led Growth (In-House/Full-Time)

Role: Assistant Manager – Digital Marketing

AIG Hospitals

Project Goal

Boost qualified leads and build patient trust for AIG Hospitals through a combination of digital ad campaigns, healthcare storytelling, and multi-channel brand strategies - while reducing cost-per-lead (CPL) and improving ROAS across platforms.

What I Did

✅ Developed full-funnel Meta ad strategy aligned with preventive health objectives

✅ Created 3 core audience segments (demographic, behavioral, remarketing)

✅ Guided cross-functional collaboration with internal designers, content writers, and stakeholders - providing direction, feedback, and performance insights to ensure timely campaign delivery.

✅ Generated ad copy variations using ChatGPT/Gemini for testing and personalization

✅ Implemented Meta Pixel and GA4 conversion tracking via Google Tag Manager

✅ Regularly optimized ad performance using Smart Bidding + manual tweaks

✅ Delivered detailed campaign insights and proposals for multi-quarter review meetings

✅ Managed internal communication with doctors and departments for campaign accuracy

✅ Led planning and digital marketing support for national & international level medical events (AIG Live, IBD Summit)

✅ Coordinated patient testimonial campaigns to build local market credibility and trust

Tools & Platforms Used

✔️ Meta Ads Manager – campaign creation, targeting, optimization

✔️ Google Ads – search/display campaigns, keyword expansion

✔️ Google Analytics (GA4) – audience behavior, conversion tracking

✔️ Google Tag Manager – GA4 + Meta Pixel implementation

✔️ ChatGPT / Gemini – AI-generated content + automation ideas

✔️ Canva – visual designs for social creatives and event branding

✔️ Google Workspace / WhatsApp / Mailchimp – communication coordination with teams and doctors

Results Delivered

✅ 40% increase in qualified leads in 3 months

✅ 3.5x ROAS achieved through Meta campaign funnel

✅ Reduced CPL from ₹380 to ₹210 across campaigns

✅ 60% boost in ad engagement rates

✅ Successful delivery of 3 large-scale medical events with digital coordination

✅ Strengthened hospital brand trust via testimonial and awareness campaigns

Project Management Skills I Use Daily

(Even Without the Title - 😆)

While at AIG Hospitals, my title says Digital Marketing, much of what I do daily aligns with core project management — from strategy planning to campaign execution, and from cross-team coordination to reporting and optimization. So let’s settle this once and for all...

📋 Project Planning

I plan multi-quarter campaigns, health awareness rollouts, and ad calendars that align with AIG's department goals.

👥 Team Coordination

I collaborate with internal designers, writers, and doctors to keep everyone aligned on timelines and creative needs.

🧠 Strategic Briefing

I prepare campaign briefs that map patient goals to content strategy, ad funnels, and execution plans.

📬 Communication & Reporting

From stakeholder updates to event invites and feedback loops — I manage internal and external comms across touchpoints.

📊 Performance Tracking

Using GA4, Google Tag Manager, and Meta insights, I track results and tweak campaigns accordingly.

📦 Task Delegation & Timelines

I oversee content and deliverables for major events like AIG Live and the IBD Summit — from planning to launch.

🧰 Tool Handling

Google Workspace, Canva, Meta Pixel, Tag Manager, Gemini, WhatsApp, Google Sheets

🧪 Iteration & Optimization

I A/B test copy and creatives, apply Smart Bidding strategies, and refine campaigns continuously.

So… am I a

Digital Marketer or a Project Manager?

Maybe both😄

🔲 Project 2

Brand Creation & SEO Content

Photoala

Type: Photography Brand (Wedding, Maternity, Pre-Wedding etc.)

Role: Owner | Strategist | Web Content Writer | Branding Guide

Objective:

Create a clean, emotional brand and web experience for a photography company serving modern Indian couples and families.

What I Did:

-Finalized brand name, logo, tone of voice

-Wrote all service page content with SEO focus

-Suggested UI structure for WordPress layout

-Defined photography service blocks and CTA flows

Tools Used: Canva, WordPress, Grammarly, ChatGPT

Link: www.photoala.com

🔲 Project 3

Brand Strategy & UI/UX

The Vertical

Type: Entrepreneurial Project | Marketing Agency

Role: Founder | Brand Strategist | Content Planner

Objective:

Build a digital-first marketing agency that helps businesses with SEO, Ads, Branding, and Strategy.

What I Did:

-Created name, brand identity, website structure

-Designed the UI/UX flow and homepage layout

-Wrote SEO-optimized web content for each service

-Developed initial go-to-market strategy

Tools Used: WordPress, Canva, Google Ads, ChatGPT, Notion

Link: www.thevertical.in

🔲 Project 4

Storytelling Design

Cygniverse

Type: Ai-Based Fictional Universe Project

Role: Creator | Story Architect | Visual Content Designer

Objective:

Build a narrative-based world blending Ai characters, Sci-Fi lore, and Earth-Inspired structures for storytelling + Instagram experiences.

What I Did:

-Designed character stories (e.g., Siya)

-Created visual identity and mood boards

-Planned storytelling arcs for multiple chapters

-Built initial Instagram presence and brand tone

Tools Used: Canva, ChatGPT, Midjourney (optional), Notion

Link: www.cygniverse.in

Real-World Leadership in Action: Events, Summits & Brand Moments

From high-stakes medical summits to vibrant internal branding events — here’s how I’ve led, collaborated, and executed across high-impact environments.

Orchestrating Impact: AIG Live 2024 & AIG IBD Summit 2025

3-Day National Medical Conference | AIG Hospitals, Hyderabad

Role: Lead Coordinator – Logistics & Communications

Participants: Approx. 1100+ members for AIG Live & 1200+ members for AIG IBD Summit 2025 (national & international)

💼 Key Contributions:

✅ Handled logistics planning with dedicated support teams

✅ Led personalized travel + stay coordination for national & foreign doctors

✅ Acted as internal point-of-contact for medical guests & panel speakers

✅ Built event checklists, session schedules, internal timelines

✅ Managed official email correspondence & guest communication flow

✅ Led social media promotions before and during the event

✅ Designed speaker creative tiles, countdown posts & digital agenda banners

✅ Ensured brand consistency across all event communication assets

🎯 Impact:

Flawlessly executed multi-day medical summit with international guests, structured timelines, and integrated digital promotions — delivered under high-pressure timelines with cross-team collaboration.

Celebrating Culture: AIG Carnival

Brand-First Engagement (2024-2025)

Annual Employee Festival | AIG Hospitals

Role: Internal Branding & Event Planner

Scope: Cross-team collaboration & event atmosphere building

💼 Key Contributions:

✅Led creative theme design and visual identity for the event

✅Coordinated internal posters, branding materials & digital invites

✅Organized department-wise activities, games & stage flow

✅Oversaw layout planning: photo booths, sessions, flow mapping

🧠 Skills Shown: Creative leadership, internal marketing, branding coordination

Amplifying Awareness: SPARK Workshop – CME Event (2023)

Burn Awareness Workshop | Anandaloke Hospitals, Siliguri

Partners: National Academy of Burns India + North Bengal Medical College

Role: Promotions & On-Ground Coordinator

💼 Key Contributions:

✅Led internal communication & digital promotions on social platforms

✅Designed speaker invites, info creatives & patient education materials

✅Directed on-ground flow: banners, event branding, and coordination

✅Built branding strategy in sync with national-level medical teams

📦Tools Used: Google Workspace, Canva, WhatsApp for Teams

Prototyping & Data Visualization Projects

Here’s how I use tools like Figma and Power BI to bring ideas to life - from mobile prototypes to data dashboards that tell compelling stories.

UI/UX Prototype – BULKY Grocery App

Tool Used: Figma

What I Did:

💡Designed a clean, minimal grocery shopping app

💡Built full user flow: login → cart → payment → order confirmation

💡Used modern UI principles and green-accent visual identity

Skills Shown: UI/UX thinking, flow design, mobile interface prototyping

UI/UX Prototype – Fitness App

Tool Used: Figma

What I Did:

💡Created workout tracking interface with level filters

💡Designed exercise navigation flow with category tiles

💡Optimized layout for contrast and attention flow

Skills Shown: Wireframing, layout logic, user engagement

UI Prototype of Web Banner Design

PackUP Travel Brand Page & StepUP Shoe Product Page

Tool Used: Figma

What I Did:

💡Designed visually striking landing pages for two distinct product categories: outdoor travel gear (PackUP) and athletic footwear (StepUP)

💡Created layout mockups focusing on brand identity, mood, and modern UX principles

💡Used image masking, contrast techniques, and clean typography to enhance product storytelling

💡Integrated floating CTAs, visual hierarchy, and clear content flow for user engagement

Skills Demonstrated: Brand-focused layout design | Type hierarchy & color balance | Product-first visual storytelling | Conversion-focused call-to-action (CTA) strategy

Data Dashboard Visualization – Power BI Projects

Tool Used: Power BI

I explored Power BI to transform raw datasets into clear, interactive dashboards that communicate insights visually. Using line charts, pie graphs, bar comparisons, and donut visuals, I built dashboards that tracked KPIs such as sales trends, product category performance, and customer payment behavior. These dashboards were created with dynamic filters and slicers to allow real-time interactivity and better business decision-making. My focus was on data storytelling — presenting complex numbers in a simplified, actionable format. Through this process, I also understood how data relationships, visuals, and layout flow directly impact clarity and usability in reporting.

Key Skills Demonstrated: Data modeling & chart selection | Dashboard layout & filter controls | Storytelling through visuals | Business insight extraction