I’m Pratik Chakraborty, a Hyderabad-based digital marketing strategist

With over 13+ years of experience in campaign planning, paid media, SEO, branding, and analytics. This portfolio highlights my work across Google Ads, Meta Ads, GA4, and AI tools like ChatGPT. Whether it’s boosting ROAS, reducing CPL, or leading cross-functional marketing campaigns - I believe in measurable impact, creative direction, and data-backed execution.

☑️With over 13 years of experience in digital marketing, I specialize in crafting full-funnel strategies that drive real, measurable business results.

☑️My core expertise lies in Google Ads, Meta (Facebook/Instagram) Campaigns, SEO, and analytics. I’ve successfully led paid media efforts and growth strategies for hospitals, educational institutions, and local businesses — consistently delivering 30–50% improvement in lead generation and audience engagement.

☑️Currently, I serve as Assistant Manager – Digital Marketing at AIG Hospitals, where I oversee cross-platform campaigns, manage monthly budgets of ₹60,000+, and integrate AI tools like ChatGPT and Gemini for smarter automation and performance scaling.

☑️I’m certified in Google Ads, Google Analytics, HubSpot Social Media Marketing, and Semrush Keyword Research — blending creativity with data to fuel high-performing campaigns.

I’m also actively expanding my toolkit with structured learning in project management to sharpen the systems I already apply across teams and timelines.

☑️When I’m not in dashboards or optimizing performance funnels, you’ll find me exploring marketing trends, testing AI tools, crafting brand identities, or mentoring creatives to level up their execution.

And if you’ve reached this far and still wondering whether I’m just a Digital Marketer or secretly a Project Manager in action - you’re not wrong to ask. 😆

Let’s just say I bring the best of both worlds - strategy, execution, and ownership - into everything I do.